Today we’re announcing that we have agreed to sell 100% of Feral Brewing to Amatil, one of the country’s leading alcohol companies. Coca-Cola Amatil’s portfolio includes Yenda craft beer and Pressman’s ciders; while it also brews and distributes Coors (known as Coors Light in the US) and Blue Moon in Australia in partnership with Molson Coors. The conversation was more around, what are we going to do with it?”. Feral Brewing Company spoke to all the major brewers along with other potential buyers prior to settling on Coca-Cola Amatil as its preferred suitor, former owner Brendan Varis has revealed. “We’ve had a really great relationship with Anheuser-Busch over the past 17 years being our local wholesaler,” said Bill Smith, Kona Brewing Co. general manager of Hawaii operations, on Monday. Varis said that having finalised the sale had already taken a big weight off his shoulders. The Swan Valley-based brewer revealed the deal on its Facebook page just after 11.30am this morning. “Since we first flung open our doors back in October 2002, it’s been pretty much the best journey a brewer with a vision could have hoped for. “I’ve no intention whatsoever to walk away from that.”, Category: News Tagged: Coca Cola Amatil, Feral Brewing Company, © 2020 echo CHILD_THEME_NAME; ?> | Website by Abepe, “We’d just done a big upgrade and the brewery was great, the beer was going better than ever and we had some nice growth happening,” he. The time has come for us to make a tough decision in the best interest of our future, our loyal craft beer consumers and the amazing team that we have within Feral brewing. Due to that, their focus is very much about building brands, which is exactly what Feral needs currently. “When was the right time? Having the support of Amatil will allows us to fulfil some of our future goals and ambitions of Feral far sooner than we could have otherwise contemplated. Feral I think still needs building as a brand and they’ve really got that mindset within their business right now, so it’s not going to have to be a whole new thought pattern for them.”. Rock Quiz at Prancing Pony (SA). Drink West Fest 2020 (WA), October 31, 2020, Free newsletter Play Video. for (var i=0; i < aTags.length; i++) “Today we’re announcing that we have agreed to sell 100 per cent of Feral Brewing to Amatil, one of the country’s leading alcohol companies,” founder and head brewer Brendan Varis said. It’s also one of the SUBSCRIBE NOW. Due to that, their focus is very much about building brands, which is exactly what Feral needs currently. I have no doubt whatsoever that both our loyal craft beer consumers and the amazing team that we have within Feral brewing will look back in a few years’ time and realize this was the best thing for all. But, in terms of building a thriving community of small, local businesses, perhaps not. The association has issued the following statement: The Independent Brewers Association would like to congratulate Feral Brewing Co, in particular Brendan & Gabi, on the sale of the business to Coca-Cola Amatil. With such success, just like in America, these independent craft breweries are now targets for acquisition for large beverage companies looking to grow. As is whether the resistance of other brewery owners to approaches by global players will stay strong now a third key craft brewery has been snapped up in two years. No figures have been released surrounding the sale, but brewery co-founder and owner Brendan Varis (above right) told The Crafty Pint he was staying on full-time "out of choice", and said the decision was driven by the ongoing financial challenges of running the business as well as a desire to speed up long held plans for expansion and upgrades. Australian craft brewer Feral Brewing Company has been sold to Coca-Cola Amatil, allowing the brewer to access the beverage giant’s distribution network and ‘put its … The beers are much loved by the public too, regularly snaffling podium positions in the annual GABS Hottest 100 poll, while the brewery was named Australia's best in the first Beer Cartel Australian Craft Beer Survey in 2016. “Whilst I was able to brew before Feral Brewing was opened, I didn’t know anything about running a business so that was kind of something that has been learnt on the fly, often… at great inconvenience to those that are closest to you.”. Why did you sell? We are currently investigating what the sale means for Feral’s eligibility to remain a member of the Independent Brewers Association and will make further comment once these investigations are complete. var reg = new RegExp('\\W+', "g"); Whether Brendan's desire to stay on to drive the next phase of the brewery as it turns 15 this month, to make Feral more Feral in terms of the quality and variety of beers, or his loyalty to his mate will assuage the feelings of some of the brewery's fans – and stop them from moving on to other brewery's beers – is a moot point. Like many of the people who have changed the face of beer in Australia, we believe in authenticity, integrity, enjoyment and love. We have a lot of future plans for the business which, if Feral needed to rely on my personal balance sheet to fund, would take years to execute.”​, ‘I have taken the business as far as I can on my own’​. We’ve joined their team and I have absolute confidence going forward that everything that everyone liked about Feral brewing in the past will not only be maintained but built on and improved in the future and that I will be able to turn up and make a contribution to that and do that because I choose to and love doing so. License number – 6020089680, Tavern License, Feral Brewing Company Pty Ltd, 152 Haddrill Rd, Baskerville WA 6069, (08) 9296 4657.WARNING. Now he's turned the tours they used to do for fun into a business, launching the region's only beer only tour company. Liquid Immunity with Hawaiian Farm Grown BioAstin®, Reduce Sugar | Total Sweet Solutions from Sweegen, Bali Hai expands capacity with Sidel complete can line, Sign up to our free newsletter and get the latest news sent direct to your inbox, Processing Equipment & Systems, Automation, Control, Packaging & Packing Materials, Containers, News & Analysis for the Beverage Industry. We bring an honest, old-fashioned journalistic approach to beer's brave new world, telling stories because they're worth telling not because someone is paying us to write them. What does that mean for Amatil customers?It just means access to an even better craft beer portfolio in the future and the support of an upweighted specialist craft beer team. He says if, on inspection, the larger brewery in Yenda owned by CCA and Casella Wines proved to be capable of brewing hop forward beers then he wouldn't rule out moving some brewing there. Making innovative premium quality beers that are well executed and have high drinkability is what the team here loves to do and what consumers admire most about us. However you look at it, the operation that launched in the Swan Valley in 2002 is one that has helped define what beer can be in Australia. It’s a space we don’t currently play in but is in strong growth, which plays perfectly into our long-term beer strategy to build our business to scale through credible beers that really resonate with today’s consumers. Perth craft beer favourite Feral Brewing has been sold to Coca-Cola. So, that’s it. Indeed, in agreeing to the sale, Brendan ensured that his longstanding friend and brewing sparring partner John was looked after too. They realize that our values of innovation, beer quality and community are fundamental to who we are and our future success, and they’re as invested in that as we are. IBISWorld research says craft beer is the only growing segment of the Australian beer market. The beer business at Amatil is still relatively young. read on. Since we first flung open our doors back in October 2002, it’s been pretty much the best journey a brewer with a vision could have hoped for. This is not a decision that I have taken lightly and not one that I expect to regret one little bit. Constellation, the company that makes Corona Extra and Modelo Especial, said it has agreed to acquire craft brewer Ballast Point Brewing & Spirits for the mega price tag of $1 billion. We hope to play a role in helping good beer, brewed by good people, find its way into the hands of more drinkers. “This is not a decision that I have taken lightly and not one that I expect to regret one little bit. October 29, 2020 to Today, If the pressing question on your mind of late is something along the lines of: "How the heck do…, October 1, 2020, IBISWorld research says craft beer is the only growing segment of the Australian beer market. Feral and Nail formed BrewCorp together in early 2012, initially as 50/50 partners, with the former buying another 25 percent from the latter when they moved brewery sites last year.

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